Sophia Moreno is an artist and designer from Metro Detroit, Michigan. Growing up half Hispanic, half white, she learned to read and connect to culture and femininity through the images and design around her. Moving between identities within the commercial landscape of the American Midwest, she became attuned to the visual signals that shape how we see ourselves and one another. Advertising, celebrity imagery, beauty culture, storefronts, clothing, domestic objects, and vernacular graphics formed a visual language through which she first encountered femininity and imagined herself within it. Her practice returns to these images as both personal artifacts and cultural evidence, drawing from girlhood, consumer culture, and everyday American life to explore how ideas of beauty, femininity, and identity are absorbed and internalized.

Working across airbrush painting, installation, apparel, and graphic design, Moreno is drawn to the directness, excess, sentimentality, and visual language of "lowbrow" design and internet imagery, treating these qualities as records of cultural desire rather than failures of taste. Her work uses these familiar visual languages to examine visibility, desire, social conditioning, and the ways women learn to see themselves and each other.

Moreno is a Professor of Graphic Design at Oakland University in Rochester, Michigan, and was previously a Professor of Graphic Design at Wayne State University in Detroit, Michigan. She received the Gilbert Fellowship Award Scholarship at Cranbrook Academy of Art, where she earned her MFA in 2025, and her BFA in Graphic Design from Wayne State University in 2020. She is the founder of Disco Dime, an independent apparel and design project established in 2020.